Strategist and UX Researcher

About

Why so serious?

Why so serious?

Hi, Iā€™m Jon. A Strategist who has played in the fields of branding, creative planning, content marketing, and user experience research.

I find frameworks fascinating and the complex beautiful. I immerse myself in cultures surrounding brands, honing insights that drive powerful and creative positions. Whether a brand strategy, creative and communications architecture, content creation, or user experience design, I assure brands and audiences meet when and where it matters.

Over the years, I helped introduce category-disrupting headphones from Bose growing their profile in the brand-defining NFL partnership. I was a part of a team that introduced a novel vaccine for Novartis in times of cultural sensitivity. And, with my team, I won a Bronze Clio for insights that drove disruptive campaigns for the U.S. Olympic Ski team.