More Work

A collection of work that did not fit into other categories but still worth checking out. Research, consumer insights, and great ideas (at least my Mom thinks so). Enjoy.

NFL Draft Research

Each NFL Draft, the Bose team would try to find new ways to activate. However, we were using the same insights year over year. This was a small research project to get into the psyche of the NFL Draft viewer and learn what they valued from a brand at this time. The hope was to inform media decisions internally and the message externally.

Sound Sanctuary 

The Bose brand team wanted to create a new single page to accept nominations from the general public globally for a goodwill program. The goal of the program was to bring solace and comfort to individuals and organizations who use better sound to heal and feel empowered during times of adversity. I loved the idea. It’s heartfelt and ambitious. A true outward facing articulation of the brand promise. I felt this was an opportunity to highlight how Bose could enhance life through audio, and connect to a broader audience base. To me, to achieve this ambition, the problem to solve is broader than creating a new single page to accept nominations. We need to prove it. This is our pitch (in brief). Big ups to Greg Bulmash on this.

Bose Content Strategy

Bose was struggling to define the difference between marketing content and content marketing. Everything seemed to be an ad. With a group of the most passionate content creators internally and guidance from friends at Gin Lane, New York, we created the Bose content strategy, adopted across the site redesign and content frameworks. Our approach was grounded in Brand Strategy. Start with what we believe in as an organization and build from there.

Campaign Framework

Each campaign starts with a mass of information, then must be broken down. I typically put together the following presentations that build and flex throughout the Planning process. They show the magnitude of the work, timing, and communications frameworks. A complex system of efforts delivered in a few slides. The goal is creative teams and clients read them - after some conversation and hopeful co creation. The complex can be beautiful.

Bose Music Program

It seems every brand trying to reach a younger audience has a music program these days. I felt Bose owned the space but without really showing or saying anything, they were letting market share slip away. This is a music program pitch deck created for Creative Leadership to buy into the idea and bring to Marketing. In the end it never really got off the ground, but it was still a fun project to work on. A huge thank you to Mike Davis and Eric Peterson for their work on this with me. I’ve omitted their creative part of the presentation because it’s such a great idea that I want to see them make it some day.

Best Buy Shopper Profile

Some projects require a deep dive into a specific profile. While many of these are done, this is a quick dive for the creative team to use as guidance on the Best Buy Shopper. Creative Directors, Copy, Design, and Marketing Planning would use this as input and critique guidance.